WORK EXPERIENCE

Art Director & Senior Creative • Nowadays Creative • 2024-Present

Concept thinking and art direction of 360 footwear campaigns for PUMA Hoops and other lifestyle apparel clients. Collaboration with creatives of all kinds to create engaging, social-first work.

• Creative concepting for launches, campaigns, social roll-outs, and events

• Photo and video art direction

• On-set art direction and creative leadership

• Interfacing with professional athletes

• Branding design

• Apparel design

• Illustration

• Leading and collaborating with photographers, DPs, and voice over talent
  
  

Senior Brand & Motion Designer • Elmwood Design NYC • 2022-2024
Offering thoughtful creative solutions with a keen attention to craft, managing teams and interfacing with clients.

• Creative direction

• Management of junior staff and freelance talent

• Recruitment

• Junior staff mentorship

• Internal team leadership

• Conducts client presentations

• Conceptualizes and executes high quality,
  cross-platform creative

• 2023 MSQ Partners Cannes Young Lion

  
  

Junior Designer • Elmwood Design NYC • 2018-2022
Strategic cross-platform creative, worked closely with Executive Creative Director, built agency profile.

• Brand identity systems

• Motion design

• Copywriting

• Packaging pillar strategy

• Agency profile, marketing and pitch work

• Social media creative direction

• Organized DEI events and content

• Elmwood Global agency redesign

• Speaking engagements

Design Intern • Elmwood Design NYC • 2018

Worked closely with creative leadership, developed strategic design concepts and brand stories through branding and packaging, packaging rollout and system adaptation.