Senior Brand & Motion Designer
CONTACT INFORMATION
Based in
Brooklyn, NY
deedalencour@gmail.com
SKILLS
Conceptual & strategic design thinking
Motion design
Packaging design
Brand systems
Art direction
Social media strategy
HOBBIES
Singing/Songwriting
Music production
Vinyl record collecting
Interior design
Pottery
Film & digital photography
Rabid New York Mets & Boston Celtics fandom
EDUCATION
Fashion Institute of Technology • 2018
Packaging Design BFA
Double minor in Art History & Creative Technology
WORK EXPERIENCE
Art Director & Senior Creative • Nowadays Creative • 2024-Present
Concept thinking and art direction of 360 footwear campaigns for PUMA Hoops and other lifestyle apparel clients. Collaboration with creatives of all kinds to create engaging, social-first work.
Creative concepting for launches, campaigns, social roll-outs, and events
Photo and video art direction
On-set art direction and creative leadership
Interfacing with professional athletes
Branding design
Apparel design
Illustration
Leading and collaborating with photographers, DPs, and voice over talent
Design Intern • Elmwood Design NYC • 2018
Worked closely with creative leadership, developed strategic design concepts and brand stories through branding and packaging, packaging rollout and system adaptation.
Senior Brand & Motion Designer • Elmwood Design NYC • 2022-2024
Offering thoughtful creative solutions with a keen attention to craft, managing teams and interfacing with clients.
Creative direction
Management of junior staff and freelance talent
Recruitment
Junior staff mentorship
Internal team leadership
Conducts client presentations
Conceptualizes and executes high quality,
cross-platform creative
Junior Designer • Elmwood Design NYC • 2018-2022
Strategic cross-platform creative, worked closely with Executive Creative Director, built agency profile.
Brand identity systems
Motion design
Copywriting
Packaging pillar strategy
Agency profile, marketing and pitch work
Social media creative direction
Organized DEI events and content
Elmwood Global agency redesign
Speaking engagements