Fast & Furious x PUMA Hoops x LaMelo Ball
For LaMelo Ball’s 2026 collaboration line, that drops annually ahead of NBA All-Star weekend, our job was to take the bravado of the movies and electricity of LaMelo to create a campaign that merged those worlds. High-speed cars, fast-paced hoops, fashion on the cutting edge.
2026
Art Direction
Script Writing
IRL in LA at NBA All-Star Weekend
Client: PUMA Basketball
Creative Director: Stefan Knecht
Art Director: Dee Dalencour
On-Set Art Director: Ainsley McRae
Senior Account Director: Kristen Selasky
Photographer: Ethan Gulley
Video: Jonathan Lizcano, Jordan Abad
Production: BAM Productions